What you'll accomplish
By the end of this guide, you'll run a 60-minute monthly content session that produces: 8 social media posts, 1 email newsletter, and 2 Google Business posts — enough content to stay visible with real estate agents and past clients every week of the month. Inspectors who post consistently and helpfully become the name agents think of first.
What you'll need
How-To Guide: Build a Monthly Content Marketing System with ChatGPT
At the start of each month, open ChatGPT and paste this setup message:
I'm a home inspector in [city/region]. I want to create content that builds my reputation with local real estate agents and homeowners. My business name is [name]. My specialty is [buyer's inspections / commercial / new construction / etc.]. My style is: [professional and informative / friendly and conversational / expert but approachable — pick one].
Help me create a month of content including: 8 social media posts, 1 email newsletter, and 2 Google Business posts. The content should be educational and genuinely useful — not sales pitches. Topic focus for [month/season]: [choose a theme, e.g. "winter preparation" or "what to expect at a home inspection"].